I’ve built a career around understanding both sides of the event equation - the business side that drives ROI, and the human side that drives connection. I combine structure, creativity, and strategy to design events that feel personal, but deliver measurable impact.
I’m a Founder and Production Director of Connectiva, a boutique Prague-based B2B event company delivering high-impact summits and networking events for the finance, banking, and insurance industries in the CEE region.
I combine strong operational leadership with content strategy, brand experience design, and hands-on production. Skilled in managing cross-functional, remote teams and aligning event strategy with measurable business outcomes, from brand visibility to pipeline impact.
story
Originally born in Kazakhstan, I moved to Prague in 2009. Like most people in this industry, I didn’t plan to work in events - I simply ended up here and fell in love.
Back in 2018, a friend told me about an opening for a conference producer role. I took the interview, got the job, and within the first event, I knew this was it. The mix of logistics, creativity, and human connection was exactly what I’d been unconsciously looking for.
I’ve always been a detail-oriented person, the kind who notices patterns, takes notes, and enjoys fixing inefficiencies. At the same time, I have a creative streak from my years studying music and producing it. That balance between logic and creativity shaped the way I work: structured, yet imaginative; strategic, yet deeply human.
Over the years, I’ve grown from a conference producer into a full-cycle event director and strategist. I’ve produced events in Lisbon, Frankfurt, Berlin, Prague, Bucharest, and Singapore - learning how to scale small ideas into polished experiences. Later, when I co-founded Connectiva, I took on everything from finance to operations, IT systems, and creative direction. It was a steep learning curve, but it taught me to think like both an event producer and a business owner.
Outside of work, I mix of curiosity and movement. I love traveling, discovering cultures, cooking, experimenting with tools (especially AI), going to the gym, and occasionally producing music. Anything that challenges how I think or feel usually finds its way into how I design events.
mission & approach
To keep human connection relevant in the age of AI
In a world that’s becoming increasingly automated and digital, I believe events remain one of the last spaces where people truly connect - where conversations turn into ideas, partnerships, and progress.
My mission is to design experiences that translate emotion into business outcomes:
events that inspire, educate, and create meaningful human moments — all while driving measurable results for the companies behind them.
Every event I run has one clear goal:
to make people leave feeling inspired, understood, and connected — both as professionals and as people.
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I design events as part of the growth funnel, aligning brand, demand, and customer retention through measurable event strategy.
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Every event has a business goal, an ICP focus, and a set of success metrics, from engagement rate to influenced pipeline.
Experience
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CONNECTIVA | Co-owner, Production Director 2022-present Built and scaled a B2B event production company specializing in banking and insurance sectors in CEE region. Led full-cycle production, content design, and operations for multiple annual events (25-300 attendees), while overseeing the company’s entire operational infrastructure.
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Uniglobal | Senior Conference Producer 2018-2021 Created and delivered international B2B conferences in finance and insurance sectors in Europe and Asia. Focused on agenda design, speaker management and on-site execution.
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Portfolio
Visit the Portfolio page here: Portfolio
Contact:
Email: [email protected]