I've built a career around understanding both sides of the event equation - the business side that drives ROI, and the human side that drives connection. I combine structure, creativity, and strategy to design events that feel personal, but deliver measurable impact.

As co-founder of Connectiva (an event agency running 10-20 events/year, €300k+ budgets), I spent 4 years running a successful event agency - building great events, strong communities, and scaling operations. But I built the systems to measure our own event ROI internally. Then something clicked: our sponsors and exhibitors - the SaaS companies at our events - were struggling with the exact same problem. They couldn't prove their own events drove revenue.

That's the moment I realized the real opportunity. The market doesn't need another event agency. It needs companies to understand how to build event programs that actually drive revenue using proven systems.

So I left Connectiva to focus on what I'm uniquely positioned to do →

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Helping B2B SaaS transform events from cost centers into measurable growth engines by building event systems that connect strategy, execution, and ROI

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My

Story

I fell into events by accident in 2018. A friend mentioned a conference producer role, I interviewed, and within the first event, I knew this was for me.

In 2022, I co-founded Connectiva with my business partner. For 4 years, we built a successful event agency. We were good at execution. We built community. We grew consistently: 50% sponsor renewals, events scaling from 150→300 attendees without paid acquisition.

But here's what changed everything: I built systems to measure our own event ROI. I needed to know: which events were actually profitable? Which were just activity? I created dashboards, tracking frameworks, attribution models. I systematized everything.

Then I started talking to our sponsors and exhibitors - the SaaS companies exhibiting at our events. And I heard the same story repeatedly:

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"We run events, but we have no idea which ones drive revenue. We can't track ROI. We can't scale. We can't prove value to leadership."

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That's when it clicked. These weren't event production problems. These were systems and measurement problems. And I had already solved them. For my own company.

So after 4 years at Connectiva, I left to focus on what I'm uniquely positioned to do: help SaaS companies execute events efficiently using the proven framework I built:

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Diagnose → Design → Execute

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My

Mission

Build the operating system for B2B event programs at scale, so every company can prove event ROI, execute globally, and scale without doubling headcount.

My

Approach

How I do it:

• Diagnose: Audit your CRM, identify where tracking breaks down, quantify the ROI problem
• Design: Build attribution frameworks, portfolio strategy, global playbooks, measurement systems
• Execute: Implement the system, lead your team, coach for independence

What I focus on: Events as measurable growth engines, not cost centers. Every event needs a clear business goal, ICP focus, and success metrics tied to pipeline, not just engagement or attendance.

My

Experience

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CONNECTIVA | Co-owner, Production Director 2022-present Built and scaled a B2B event agency specializing in banking and insurance sectors in CEE region. Full P&L responsibility, team leadership, operations, and system design.

Key achievements:

• Produced 30+ B2B events (25-300 attendees) with 50-100% margins across CEE region
• Managed budgets €300K+ and grew sponsor renewal rate to 50%+
• Managed distributed team across +3 countries, remote-first
• Negotiated partnerships with Marriott Group, Hilton, Maistra and IHG
• Built ERP workflows and implemented all operational SOPs </aside>

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Uniglobal | Senior Conference Producer 2018-2021 Created and delivered international B2B conferences in finance and insurance sectors in Europe and Asia. Focused on agenda design, speaker management and on-site execution.

****Highlights:

• Produced events in Lisbon, Frankfurt, Berlin, Prague and Singapore (60-120 delegates each)
• Conducted industry research to develop agendas and briefs for sales and marketing teams
• Sourced, briefed and coordinated 20+ C-level speakers per event
• Supported on-site delivery and live moderation in co-operation with event managers </aside>

My

Portfolio

Visit the Portfolio page here: Portfolio